Amitabh Bachchan and Amazon Alexa unite to give Indian fans a unique experience as the Megastar becomes the first celebrity voice on Alexa in the country. Amazon Alexa announced a partnership with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fans. The Amazon Alexa team will work closely with Bachchan to capture his voice and deliver a new voice experience to customers. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice,a and more. Big B's voice will be available on Alexa devices next year, the company said.
Alexa in the US already has voices of several celebrities like Samuel L. Jackson, but this is the first time that the Indian Alexa will get the voice of a Bollywood celebrity.