Recently, the jewelry brand Tanishq had to pull back its advertisement after the online backlash. The 45-second ad featured a Muslim family celebrating a traditional South Indian baby shower ceremony for their pregnant daughter-in-law.
Actress Divya Dutta lent her voice for this ad and is saddened by the response of the audience.
Answering a Twitter user’s question if it was indeed her voice in the ad, she wrote, “Yes it’s my voice. It s sad it’s taken off air. I loved it.” When another Twitter user wrote that they had ‘nothing against her’, but ‘but wrong is wrong’, Divya responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha.. par chalein sabke apne vichar!”
The advertisement attracted conflicted reactions from people on social media but now it has been removed.