As Akshay Kumar’s horror-comedy ‘Laxmii’ releases on the OTT platform, celebrities like Twinkle Khanna, Sidharth Shukla, Gippy Grewal among others come in support to the campaign #AbHumariBaariHai.
The campaign has been started to support the third gender, a topic which is dealt with in the upcoming movie.
As part of ‘Laxmmi’ promotions, Akshay urged people to join him using the ‘Ab Hamari Baari Hai’ filter on Instagram to celebrate humanity. The campaign is aimed at breaking stereotypes and extending support to third gender with the ‘Laal Bindi’(red vermillion dot on forehead) as symbol of equal love and respect.
Following which several celebrities from film industry joined the campaign and posted their pictures with #Abhumaribaarihai filter.
Directed by Raghava Lawrence, ‘Laxmmi’ is the remake of his own Tamil hit ‘Kanchana’. Bankrolled by Fox Star Studios, Tusshar Kapoor and Akshay Kumar’s Cape of Good films, it also stars Sharad Kelkar, Manu Rishi, Ayesha Raza in key roles.