Kangana Ranaut made a "humble appeal" to corporations, asking them not to combine religion and politics in their commercials. This comes after Alia Bhatt's most recent bridal ad which provoked outrage on social media.
Kangana Ranaut has chimed in on the online debate created by Alia Bhatt's latest bridal campaign. She turned to Instagram to encourage firms not to use religion in their advertising in order to deceive "naive clients."
Alia's bridal ad questioned the kanyadaan tradition, in which the bride's parents essentially "gift" her to the groom. Kangana penned a lengthy essay in which she stated that women are revered in the scriptures and that recognizing them as a "wonderful source of existence" is not harmful.
“Humble request to all brands..... don't use religion, minority, majority politics to sell things,” Kangana said in the description of her Instagram image. Stop using shrewd divisive notions and advertising to manipulate gullible consumers...”
Kangana discussed the kanyadaan tradition and the concept of renunciation in her post. She also asked that people refrain from ridiculing Hindu traditions. “We regularly witness a martyr's parent on television yelling, 'Don't worry, I have another son, uska bhi daan main iss dharti Maa ko dunga,' when their son is killed on the border. The way society views the concept of renunciation reveals its core value system... Kanyadan ho ya putradan”
Alia names each member of her family — grandmother, father, and mother — and how much they love her in the ad while sitting at the mandap with her soon-to-be husband. She, on the other hand, opposes the practice of kanyadaan at weddings.
Despite their love for her, she wonders why she was always viewed as the "other" and a temporary member of their family. “Am I a thing that can be given away?” In her internal monologue, she wonders why only kanyadaan. When her mother-in-law and father-in-law also give their son away, she is overjoyed. The couple marries, and everyone is happy. Others mirrored Kangana's comments, hailing it as a modern concept and a strong message for women's empowerment.
Kangana Ranaut, who is embroiled in a legal dispute with Javed Akhtar, was most recently seen in the film Thalaivii, which was released in theatres on September 10.