Showing a sign of increasing Punjabi audience craving for Punjabi content, PTC Punjabi superseded the likes of ZEE TV, Sony Entertainment Television and came on part with Colors, according to exclusive data obtained by BizAsiaLive.com. The recent Sky changes on broadcasters have impacted the fast changing UK Asian TV market.
Followed by the culminating Sky changes and with rising competition amongst Hindi and Urdu entertainment channels, PTC Punjabi has emerged as a surprising package as it goes against the expectations that Punjabi entertainment channels were to go through a tough time in UK ratings.
After having performed exceptionally well in the over the past three months and packed with reality shows, religious shows and blockbuster movies including premieres at the weekend, PTC Punjabi has won hearts over. After a tremendous performance in Uk ratings, PTC Punjabi overtook the likes of ZEE TV, Colors and Sony TV in UK ratings with its weekly reach currently standing at 258,000 viewers which is more than ZEE TV, Star Utsav and Geo TV, amongst others, PTC Punjabi has certainly proved to be one of the surprise packages of the summer