'Be A Man, Yaar' Gains International Acclaim with Times Square Feature
, Be A Man, Yaar, has gained international recognition by being featured on the iconic Times Square. Hosted by Nikhil Taneja, the show aims to provide men with a comfortable space to express themselves, and it is now poised to reach international audiences.
In a remarkable achievement, Yuvaa, a Gen Z-driven youth media and impact organization, has announced that its groundbreaking talk show, Be A Man, Yaar, has gained international recognition by being featured on the iconic Times Square. Hosted by Nikhil Taneja, the show aims to provide men with a comfortable space to express themselves, and it is now poised to reach international audiences.
Be A Man Features on Times SquareBe A Man, Yaar is redefining traditional masculinity and promoting positive gender roles. Over the past two years, it has achieved continued success with heartfelt conversations featuring trailblazers from the Indian entertainment industry such as Karan Johar, Vicky Kaushal, Kartik Aaryan, Bhuvan Bam, Zakir Khan, Javed Akhtar, Naseeruddin Shah, and more. The Times Square feature marks a significant milestone in the show's mission to explore what it means to be a boy, a man, and a human.
With the feature in the international landscape, supported by their audio partner Amazon Music, Yuvaa is ready to bring the show to global South Asian audiences, sparking meaningful conversations that resonate worldwide. Initially aimed at making Indian men feel more heard, seen, and represented, the show now seeks to represent the vulnerable stories of men across the globe.
To introduce Be A Man, Yaar to an international audience, Nikhil Taneja hosted a screening in New York for the South Asian media and entertainment community. This event was in collaboration with the renowned 'desi' publication, Brown Girl Magazine. During the screening, Nikhil showcased the newly launched Season 2, set the context for the show, and provided insights on how its first season became the #1 podcast on Amazon Music last year. The Times Square feature was also highlighted. In a Q&A session with Trisha Sakhuja-Walia, founder of Brown Girl Magazine, Nikhil shared his personal journey with mental health and masculinity that led to the creation of the show.
The event hosted notable names such as Shivani Bafna, Kaneez Surka, Sudeep Kanwal, Hira Mustafa, Pulkit Datta, Hiba Beg, and others. It focused on segments from episodes featuring Karan Johar, Vicky Kaushal, Bhuvan Bam, and Javed Akhtar, showcasing the diverse facets of the show and its aim to start a conversation around masculine positivity.
The second season of the show features an impressive lineup of guests, including Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr. Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha, and Prateek Kuhad. These engaging, honest, and candid conversations with Nikhil are designed to promote a deeper understanding of masculinity.
New episodes of the thought-provoking talk show Be A Man, Yaar, presented by The Man Company, are now live on Yuvaa's YouTube channel, with extended unfiltered versions available exclusively on Amazon Music.