Jacqueline Fernandez took over the internet with her new ad-campaign; see details

Written by  Ritika Nath   |  February 14th 2023 07:51 PM  |  Updated: February 14th 2023 07:51 PM

Nation’s heartthrob Jacqueline Fernandez shared her new ad campaign on her official Instagram handle which she did for men’s innerwear - ‘Lux Cozi’.

Jacqueline never disappoints her fans with her personality and choices. Although some seemed unhappy after the actress posted her ad campaign on her Instagram handle with the ad’s tagline “Yeh nahi toh kuch nahi”. It’s understandable for Indians with the mentalities who trolled her for being in a men’s innerwear ad for they haven’t seen growth with a deep perspective. Pity I’d say!

image source: Instagram

The actress proudly shared her work, “Excited to be a part of this historic campaign of Lux CoziMen’s Innerwear through this clutter-breaking ad”, she captioned. It is indeed clutter-breaking. The first Indian female celebrity to be in such an ad is astonishing. Director ‘Gauri Shinde’ kept in mind to provide viewers as well as customers with a broadly feminist perspective. The actress in the caption also thanked the brand’s director ‘Saket Todi’ for including her in the campaign. Ever since the ad got public, thousands of comments flooded the collaboration post. Those varied of course, some wrote “you are awesome” while others took it sarcastically and backlashed the ad onto the leading actress.

Image Source: Twitter

Meanwhile, the ad doesn’t convey any wrong message, rather it's focused on normalising gender fluidity and anyone can lead any campaign despite their gender.

Written by Durtiman Sonowal

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