Vimal's Trio Return: Shah Rukh Khan, Ajay Devgn, and Akshay Kumar's Viral Ad Sparks Debate

Renowned Bollywood actor Akshay Kumar has made headlines yet again, rejoining the Vimal brand as its ambassador in a promotional campaign for the movie 'Mission Raniganj.' This move has reignited discussions around his previous endorsement of a chewing tobacco masala product, alongside fellow Bollywood stars Shah Rukh Khan and Ajay Devgn, which had stirred significant controversy on social media. This article delves into the recent advertisement featuring the trio and the subsequent reactions it has garnered.

The Return of Akshay Kumar to Vimal

Vimal brothers are back pic.twitter.com/DyljYbXcUG

— Syed Irfan Ahmad (@Iam_SyedIrfan) October 8, 2023

In a recent advertisement, Akshay Kumar, Shah Rukh Khan, and Ajay Devgn have once more become the face of Vimal, endorsing a chewing tobacco masala product. This rekindling of their association with the brand has created a buzz on various social media platforms.

Controversial History

The trio's previous endorsement of a chewing tobacco masala had sparked a major controversy on social media and among health advocates. At the time, Akshay Kumar had attempted to mitigate the backlash by emphasizing the importance of cleanliness alongside the endorsement. However, the association still faced strong opposition from those concerned about the negative health implications of tobacco consumption.

The Viral Chewing Masala Advertisement

The latest advertisement showcases Shah Rukh Khan and Ajay Devgn trying to capture Akshay Kumar's attention as they sit inside a car, honking the horn. Akshay, wearing headphones, remains oblivious to their attempts, ignoring their calls. In a playful twist, Ajay Devgn opens a packet of the chewing tobacco masala, successfully diverting Akshay's attention. This advertisement rapidly went viral on social media platforms, captivating audiences with its humorous approach.

Backlash and Online Trolling

Akshay Kumar apologised for doing Vimal Ads before the release of his movie after outrage, got praised for accepting his mistake. Now, he is back doing the same ads 😂 pic.twitter.com/pfMpc6VUzF

— Roshan Rai (@RoshanKrRaii) October 9, 2023

Despite the advertisement's viral success, it has also drawn significant backlash. Fans and social media users have subjected Akshay Kumar, Shah Rukh Khan, and Ajay Devgn to trolling and criticism for endorsing a product with potential health risks, given the association of tobacco with various diseases.

Akshay Kumar's Previous Resignation and Apology

In 2022, amid mounting criticism and pressure from his fans, Akshay Kumar had previously resigned from his role as Vimal's brand ambassador. In an open letter to his fans, he apologized for any disappointment caused by his association with the brand. Akshay reaffirmed his stance against tobacco and pledged to donate the entire endorsement fee to a noble cause. He also committed to being more discerning in choosing future endorsement opportunities, acknowledging the impact of celebrity endorsements on the public.

- PTC PUNJABI