Netflix to cut down its subscription price to 50% over 100 countries; details inside
World's leading entertainment streaming platform Netflix has decided to slash its subscription charges to 50% in more than 100 countries worldwide. On February 23, the Netflix confirmed about the same. The platform has decided to take on this essential step to acquire more customers specially in lesser user accumulated parts as compared to other frequent user trafficked countries.
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While sharing this information on Thursday, Netflix also stated, “We’re always exploring ways to improve our members’ experience. We can confirm that we are updating the pricing of our plans in certain countries.” The company has already lowered its prices in India and now it is focusing where the user's are bare minimum such as Thailand, Vietnam, Indonesia, Philippines and also some of the American as well as Middle Eastern countries. We are also focusing to limit the users accessibility and user's ability to share passwords with other non-subscribers.
It's itself a big breaking by such a world leading platform and a great business strategy to increase the number of its users in numerous countries. It would be interesting to see, when Netflix is going to apply its strategic market value tactic.
- PTC PUNJABI