Government Takes Action Against Deepfake Content on Social Media after Rashmika Mandanna's Fake Video

In a recent development, the Indian government has taken a firm stance against the proliferation of fake and manipulated content, particularly deepfake images and videos on social media platforms. The Ministry of Electronics and Information Technology has issued a directive to platforms such as X, Instagram, and Facebook, requiring them to promptly remove any morphed images within 24 hours of receiving a complaint, in compliance with the Information Technology (IT) rules.

The decision to issue this advisory comes in response to the alarming spread of a deepfake video featuring popular actress Rashmika Mandanna. Social media users have claimed that this video, which falsely portrays her, has been manipulated and that the actual subject is an Indian-origin individual residing in the UK.

The advisory emphasizes the importance of adhering to IT rules and the responsibilities of social media companies in maintaining a safe online environment. It outlines that social media platforms must take immediate action to remove or disable any content that involves impersonation or artificially altered images, following the receipt of a complaint.

This directive follows a similar advisory issued by the ministry earlier in the year. It serves as a reminder of the legal provisions that these platforms must follow as online intermediaries, citing Section 66D of the Information Technology Act, which imposes penalties for impersonation using computer resources, including imprisonment for up to three years and fines of up to Rs 1 lakh.

In response to the deepfake video, Rashmika Mandanna expressed her distress and concern, underscoring the potential harm caused by the misuse of technology. She stressed that such incidents are not only a personal threat but also endanger all individuals vulnerable to the misuse of technology.

- PTC PUNJABI

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