Why SS Rajamouli's 'Baahubali: Crown of Blood' Release Strategy Is Dividing Audiences?

Whenever the esteemed South Indian filmmaker SS Rajamouli unveils a new cinematic venture, it invariably ignites a fervent anticipation among audiences. This was no exception with the announcement of his much-awaited animated web series, "Baahubali: Crown of Blood." Premiering today on Disney Plus Hotstar, the series promised to captivate viewers with its immersive storytelling and grandeur reminiscent of Rajamouli's previous epics.

However, the excitement surrounding the release was tempered by an unexpected twist in the format chosen by the director for unveiling the series. Contrary to the prevailing trend of releasing entire seasons at once, "Baahubali: Crown of Blood" opted for a staggered release strategy, unveiling episodes gradually over time.

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— Disney Hotstar (@DisneyPlusHS) May 16, 2024

Audiences who eagerly awaited the opportunity to delve into the world of "Baahubali: Crown of Blood" were met with disappointment upon learning that all episodes would not be available for immediate consumption. Instead, only the first two episodes were made accessible at the onset, with subsequent episodes scheduled for weekly release.

This departure from the binge-watching culture, wherein viewers indulge in entire seasons in marathon viewing sessions, disrupted the viewing habits of many. For those accustomed to immersing themselves in a series in one sitting, the transition to a serialized release format represented a notable shift.

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The disappointment stemming from this revelation was palpable among fans, who had eagerly awaited the opportunity to devour the series in its entirety. The decision to adopt a weekly release schedule not only deferred gratification but also altered the viewing experience, prompting viewers to adjust their engagement with the narrative over an extended period.

Despite this deviation from the norm, the allure of "Baahubali: Crown of Blood" remains undeniable. Envisioned by the collaborative efforts of SS Rajamouli, Shobu Yarlagadda, and Deva Katta, the series promises to transport audiences to the majestic realm of Mahishmati, weaving a tapestry of intrigue, betrayal, and valor across multiple Indian languages, including Telugu.

- PTC PUNJABI