Playful Swap: Social Media Influencer Zervaan J Bunshah Replaces Parle G Iconic Girl
Parle-G Swaps the Iconic Girl: In a surprising move, Parle-G biscuits recently underwent a temporary transformation, replacing the well-known face of the iconic girl on their packaging with that of social media influencer Zervaan J Bunshah. This unexpected change sparked curiosity and confusion among consumers.
However, there's no need for concern, as it turns out this swap was all in good fun. The switch was part of a lighthearted exchange between Zervaan and the Parle-G team on Instagram. It all began when Zervaan posted a humorous video asking his followers a quirky question about how to address the owner of Parle.
In response, the Parle-G team decided to join the banter by featuring Zervaan's smiling face on their biscuit wrapper in place of the iconic girl.
Playfully embracing the situation, Parle-G responded to Zervaan, saying, "Bunshah ji, you can call us the OG," referring to the originality of their brand. Subsequently, the biscuit company continued the playful interaction by replacing the iconic girl's image with that of Zervaan on the packaging.
In a caption accompanying the altered packaging, Parle-G invited consumers to enjoy their favorite biscuit with a cup of chai while trying to figure out what to call the owner of Parle-G. Zervaan responded with delight, expressing his love for Parle-G biscuits from his childhood and recalling how he believed eating them would make him smarter.
The playful exchange on social media has created a buzz, showcasing the brand's sense of humor and willingness to engage with its audience. It's a reminder that, despite the momentary change, the iconic Parle-G girl remains a cherished symbol for many.
If you wonder about the identity of the iconic girl on Parle-G biscuit packets in the 90s, here's what we know. Names like Neeru Deshpande, Sudha Murthy, and Gunjan Gundaniya once circulated as possible identities of the girl. However, it was later revealed by Mayank Shah, Parle Products' group product manager, that the girl is not a real-life individual but an illustration crafted in the 60s by the creative minds at Everest.
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