YouTube recently announced that it has more than 80 million Premium and Music subscribers globally. The video streaming service exceeded the 50 million user threshold in September of last year. Given that it attracted more than 30 million new users in a little more than a year, YouTube Premium's rise has been nothing short of remarkable.
Cohen claims that there were other factors at play in the rise of subscriptions.
The business has upgraded "YouTube Premium" with features like afterparties, which provide customers exclusive access to Livestream content and access discounts on the most recent Google products and services.
Fans can fully immerse themselves in and explore their passions with the assistance of "Premium."
In addition to a vast list of live performances, remixes, and deep cuts, the Music app offers over 100 million official tracks.
According to Cohen, it makes it simpler for consumers to experience all types of music media, including long-form music videos, short-form videos, livestreams, podcasts, and more.
All you need to know about YouTube Premium
You may listen to music without ads and have it play in the background or even when the screen is off with YouTube Music Premium. Users can also download music for offline listening while on the go.
A YouTube Music Premium subscription costs Rs 99 per month if you're interested in purchasing one. In addition to the monthly membership, the service provides prepaid plans. The one-month plan costs Rs 109, while the three-month and 12-month plans cost Rs 309 and Rs 990, respectively.