Bollywood star Ayushmann Khurrana has become the subject of a comprehensive case study conducted by the London-based behavioral insights company, Canvas8. The study, titled 'How actor Ayushmann Khurrana brings advocacy to Bollywood,' delves into the remarkable influence of Khurrana on the Indian audience and his position as a relatable and socially conscious personality.
Ayushmann Khurrana Becomes a Case Study in London
In an industry often criticized for formulaic films, Ayushmann Khurrana has carved a unique path to stardom, marked by his willingness to take on 'risky' roles. The case study applauds his unconventional choices, such as portraying a cross-gender actor in Dream Girl, a male gynecologist student in Doctor G, and a regular sperm donor in Vicky Donor. Khurrana's ability to embrace roles that others might reject or overlook has set him apart.
Ayushmann Khurrana, a two-time TIME Magazine award winner as one of the 'Most Influential People in the World,' is recognized for projecting India's growing influence through grassroots representation. The case study highlights his steady rise to fame, including being named one of the 100 most influential people in the world by Time Magazine in 2020 and receiving the Time 100 Impact Award in 2023 for his child rights activism with UNICEF.
Furthermore, the study acknowledges Khurrana's contribution to shaping a 'Growing Taste for Social Realism in the mainstream' among Indian audiences. It notes that the post-pandemic era has witnessed a shift towards more unconventional characters, disrupting traditional norms in Indian cinema. The success of Khurrana's gender-crossing film, Dream Girl 2, in 2023 is cited as evidence of this trend, as it achieved membership in the coveted 100 'crore' club, indicating box office earnings exceeding INR 1 billion.
Ayushmann Khurrana's journey in Bollywood reflects not only his acting prowess but also his impact on societal perceptions, making him a noteworthy figure in the entertainment industry and beyond.In a grand ceremony, director Sekhar Kammula's latest film 'DNS', yet to be named, kicked off with a formal puja. The much-anticipated movie brings together the dynamic duo of actors Nagarjuna Akkineni and Dhanush. Produced by Suniel Narang and Puskur Ram Mohan of Sree Venkateswara Cinemas, along with Sekhar Kammula's Amigos Creations, the film also features Rashmika Mandanna in a significant role.