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Kriti Sanon Launches Her Budget-Friendly Beauty Brand 'Hyphen' on Her Birthday
In a significant milestone for Bollywood actress Kriti Sanon, the talented star has expanded her entrepreneurial endeavors by launching her very own premium skincare brand, 'Hyphen.' The announcement of this exciting venture came as a special birthday surprise for her fans and followers on social media, as Kriti celebrated her 33rd birthday on Thursday. With the introduction of Hyphen, Kriti joins the league of eminent celebrities like Katrina Kaif and Deepika Padukone, who have previously unveiled their own beauty brands.
Kriti Sanon, who recently established her production house, Blue Butterfly Films, took to Instagram to share the momentous news with her admirers. She expressed her joy and gratitude on this special day and extended a warm invitation to everyone to step into the world of Hyphen.
The premium skincare brand, Hyphen, is brought to life through a strategic collaboration with PEP Technologies, the parent company of mCaffeine. The partnership aims to combine the expertise of mCaffeine in research and development, marketing, supply chain, distribution, logistics, and digital marketing with Kriti's influential presence and passion for skincare.
Hyphen sets itself apart as a budget-friendly beauty brand, emphasizing inclusivity and accessibility. According to reports, the products offered by Hyphen are reasonably priced, starting from ₹449 and going up to ₹649. Despite the budget-conscious approach, the brand promises top-notch quality and effectiveness, making it an appealing choice for skincare enthusiasts across different demographics.
In line with the growing consumer awareness about sustainability and ethical practices, Hyphen takes a step forward to address these concerns. All products under the brand have undergone rigorous clinical testing and are Peta certified, assuring customers of cruelty-free and vegan formulations. Furthermore, the brand takes pride in its commitment to environmental responsibility by ensuring zero plastic footprints, aligning with the global movement to reduce plastic waste and promote eco-friendly alternatives.
On the other hand, Kriti Sanon continues to grace the silver screen with her exceptional acting skills. Fans can look forward to seeing her in the upcoming film, 'The Crew,' where she shares the screen with the likes of Kareena Kapoor and Tabu. In addition to 'The Crew,' Kriti has an untitled project alongside Shahid Kapoor, and she is set to showcase her talent in 'Ganapath' alongside industry stalwarts like Amitabh Bachchan and Tiger Shroff. Adding to the excitement, Kriti is also set to reunite with her 'Dilwale' co-star, Kajol, in a maiden project titled 'Do Patti,' slated for release on the streaming platform, Netflix.
- PTC PUNJABI
