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Ayushmann Khurrana embodies the zest of New India!
Ayushmann Khurrana, a prominent figure in Bollywood and a revered icon among the youth, stands as one of India's most trusted brands today. He has emerged as a significant disruptor in Hindi cinema, representing India globally through his unique and thought-provoking brand of cinema, affectionately known as 'The Ayushmann Khurrana Genre.'
The evidence of his impact is undeniable, with TIME Magazine recognizing him twice within a span of just three years as one of the world's most influential individuals. Brand Ayushmann Khurrana embodies the aspirations, ambitions, and values of New India, characterized by its restlessness, dynamism, and forward-thinking approach.
TIME Magazine's citation for Ayushmann's honor reads, "Ayushmann Khurrana is a Bollywood star like no other! As his career has blossomed, Khurrana has passionately used his platform on the silver screen to advocate for social issues. He remains committed to making a difference, both on-screen through his roles and off-screen through his advocacy."
A glance at the array of brands Ayushmann endorses underscores his strong connection with India's evolving and enterprising youth. A significant 80 percent of his diverse portfolio of 24 brands consists of established names such as Godrej, Nestle, Titan, Procter & Gamble, among others. Ayushmann is also the preferred choice among his peers for the coveted BFSI (Banking, Financial Services, and Insurance) category, with endorsements from ICICI Bank, Amazon Pay, Pine Labs, solidifying his reputation as one of India's most credible, trustworthy, and valuable celebrities.
Much like his movies, Ayushmann consistently strives to push the boundaries of creativity in brand advertising. A standout example is the Wake Fit campaign, where an AI-generated character of the celebrity was introduced for the first time, garnering significant attention and recall among the audience.
Furthermore, Ayushmann serves as the National Ambassador of UNICEF in India, a testament to his unparalleled credibility in the country. Cynthia McCaffrey of UNICEF remarked, "He is one of India's biggest movie stars, and we are thrilled that he is using that powerful voice to stand with children and challenge harmful social norms and gender stereotypes. His voice aligns perfectly with UNICEF's mission and ethos, characterized by sensitivity and passion."
With a multi-hyphenated personality, Ayushmann’s only goal is to entertain and enlighten the audiences via his movies, his music or his ads. At his core, he is still the young boy who came from Chandigarh to the maximum city to fulfil his dream of making his mark. It is with this simplicity and charm he continues to win hearts and minds of people …He asks of only one thing ‘Let him entertain you’..
- PTC PUNJABI
