LIVE:
Angelina Jolie launches sustainable fashion venture 'Angelina Atelier'; Here's everything you should know about her new brand
Hollywood fame and a global humanitarian, Angelina Jolie takes a applaudable initiative on Wednesday as she launched her own fashion venture 'Angelina Atelier' focused on sustainability. According to the actress, the atelier house will give customers a chance to be self reluctant on producing their own garments while partnering with some prominent tailer, pattern makers and artisans from the clothing business.
'Angelina Atelier' announcement
Angelina's step towards a sustainable tomorrow has grabbed global praises. The brand is built to improve the customer relation with the designers and garment producers. The actress has taken over her Instagram handle and shared a post penned with the logo. While embedding the caption she wrote, "I am starting something new today - a creative where everyone can create", she further added her motto and said, "Atelier Jolie is place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression."
she also wrote her raising hope and quoted, "I am looking forward to growing this with you" and also shared the website link of the brand new clothing powerhouse.
The inspiration behind 'Angelina Atelier'
The actor and director was also a global face where she contributed as a former special envoy for the United Nations refugee agency. She resigned from the UN body in December as her outlook of working differently and serving the refugees has evoked.
Her idea behind bringing such a step is to enrich the authenticity of creative mind among the people and her appreciation towards tailoring and bringing raw garments to life. Her idea is to reduce the deadstock and use of whatever is necessary. The Atelier also aims at making new garments from older pieces that will directly impact the vision of a sustainable future.
Meanwhile, Angelina is a fashion person herself. She and her family is often captured walking down the streets in some watch-worthy fashionable ensembles. Her fashion initiative has now proven her existence oozing headlines related to her fashion choices.
- PTC PUNJABI
