Netflix's New Policy: Password Sharing in India Comes to an End

Netflix recently announced a significant policy change in India and several other areas, outlawing user-to-user password sharing.

Reported by: PTC Punjabi Desk | Edited by: Ritika Nath  |  July 20th 2023 11:22 AM |  Updated: July 20th 2023 11:25 AM

Netflix's New Policy: Password Sharing in India Comes to an End

Netflix's New Policy: In an effort to prevent account abuse and protect the rights of its paying subscribers, streaming giant Netflix recently announced a significant policy change in India and several other areas, outlawing user-to-user password sharing. The corporation has made a firm decision to limit each account to usage only within a single household, and those detected sharing Netflix accounts outside of their houses will get an email notifying them of the new policy.

An account on Netflix may only be used by one household, according to the email addressed to subscribers in India. With new tools like Transfer Profile and Manage Access, everyone in that household may enjoy Netflix wherever they are, whether they're at home, traveling, or on vacation.

The primary goals of this policy change are to enhance the platform user experience generally and guarantee that only authorised users have access to their Netflix accounts. Netflix wants to protect the integrity of its content catalog and increase the pleasure of its sizable customer base by tightening down on password sharing.

Netflix has been heavily putting money into a wide variety of films and TV episodes in response to the changing entertainment landscape and the development of streaming competitors. No matter what the viewer's preferences, the vast material library offers a variety of possibilities because it caters to different tastes, emotions, and languages.

Starting on July 20, 2023, the strict restriction on password sharing will be imposed not only in India but also in other areas, including Indonesia, Croatia, and Kenya. The goal of this strategic move by Netflix is to increase revenue in the second half of the year.

However, Netflix will give consumers the choice to pay an additional price if they want to continue sharing their accounts with people outside of their families in nations where paid sharing has not yet been launched. With this strategy, account misuse will be addressed while preserving customer pleasure.

Due to recent price cuts and the relatively small market, Netflix announced in a letter to shareholders that it will not launch the "extra member" option in these territories.

Netflix has previously taken measures against password sharing. The corporation implemented comparable limitations in May of that year in over 100 nations, including important markets like the US, UK, France, Germany, Australia, Singapore, Mexico, and Brazil.

In addition to the crackdown on password sharing, Netflix has altered its membership plans in the US and the UK. The cost of ad-free streaming alternatives has increased due to the discontinuation of the Basic plan, which was the cheapest ad-free option. Now that the Basic plan is no longer offered, ad-free streaming begins at a monthly cost of $15.49.

Netflix is now introducing a new $6.99 per month "Standard with ads" plan, which includes adverts, despite the fact that the withdrawal of the Basic plan may upset some consumers. Customers who want an ad-free experience must choose a higher-tier plan and pay an extra $5.50 a month in comparison to the prior Basic plan.

These pricing and policy changes show Netflix's dedication to delivering top-notch content and improving user experiences while adjusting to the quickly changing streaming market. Netflix is positioning itself to maintain its position as the top option for viewers all around the world as the streaming business becomes more competitive. Netflix aspires to preserve its position as a leading force in the global entertainment landscape by concentrating on enhancing its platform and content offerings.


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