Elon Musk's X Platform Set to Challenge Netflix and YouTube, All you need to know!

Written by  Prerit Chauhan   |  March 13th 2024 11:28 AM  |  Updated: March 13th 2024 11:28 AM

Elon Musk's X Platform Set to Challenge Netflix and YouTube, All you need to know!

In the realm of smart TVs, YouTube and various Over-the-Top (OTT) applications like Netflix and Prime Video reign supreme, commanding a substantial portion of viewership. However, a seismic shift is on the horizon as Elon Musk, the visionary entrepreneur, unveils his ambitious plan to disrupt this dominance by introducing an extensive video service. This service, accessible via the X platform, heralds the advent of a groundbreaking video viewing experience for smart TVs, as disclosed by Musk himself.

Elon Musk's Plan to Disrupt Smart TV Viewing

At the heart of Elon Musk's strategy lies a comprehensive vision to revolutionize the digital landscape through the amalgamation of disparate functionalities into a singular, all-encompassing application. Under the banner of X, Musk has already spearheaded the development of a social media platform, laying the foundation for broader integration. Undeterred in his pursuit, Musk aims to extend the capabilities of X by incorporating payment solutions, communication features such as calling, and now, video streaming services, all within the confines of a unified application.

The groundwork for this transformative endeavor was laid last October when X users were tantalized with promises of additional functionalities, including video and audio calling privileges for select users, alongside the tantalizing prospect of forthcoming online payment services. Now, the next frontier unfolds as Musk unveils plans to bring the immersive video content of X to the expansive screens of smart televisions.

Indeed, Musk's revelation hints at a paradigm shift in the way users engage with content, indicating that the vast repertoire of multimedia available on the social network X will soon be seamlessly accessible on smart TV screens. Drawing parallels with Google's YouTube TV app, a behemoth in the video streaming domain, it becomes apparent that Musk's forthcoming application is poised to rival established players in the industry.

The Purpose Behind 'What's Wrong with India' Posts

On Tuesday, a peculiar trend emerged among several X users based in India, as they added a unique twist to their posts. These users shared images and videos portraying incidents reminiscent of those observed in other nations, all accompanied by the caption 'what's wrong with India'.

The underlying objective seemed to be to substantiate the assertion that X's algorithm was actively promoting posts featuring the aforementioned phrase, thus disseminating content perceived as anti-India in nature.

Notably, despite originating from users with relatively modest followings of fewer than 300 individuals, some of these posts garnered an impressive number of impressions, surpassing one lakh. Furthermore, the ratio of comments and likes on these posts was significantly high, indicating substantial engagement with the content.


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